Annies Cheddar Bunnies Image


When Annie’s was acquired by General Mills in 2014, the goal was to bring “great tasting” organic products to more people, in more stores, without compromising their mission.

We set out to grow the display business, and get Annie’s products in the hands of shoppers nationwide.

Annies Logo
Annies Granolabar Image

Display business up 


FY17 YTD retail sales up 


We made the established Annie’s purple the main stoppable element in display, building on the strong Annie’s brand that has been around for over 20 years. That combined with playful, candid lifestyle photography for many of the headers to further emotionally draw in the shopper to purchase.

Annies Cereal Boy

Overall, Annie's distribution is up 13% with incremental volume up 300%

Annies Generic Baking