How We Work.

If a one-size-fits-most approach only sort of works for socks, why try and apply it to your brand? We’re big fans of what-if conversations that lead to smart retail strategies that cut through the clutter with flawless execution that drives sales (again, and again).

The better we get to know you, your needs, ambitions and realities, the best we are at coming up with the right concoction of retail strategy and expertise to make your brand sing loud and proud in the marketplace. (And sometimes in falsetto. You know, if it feels right.)

Yeah, we do things differently— and, no, that's not by accident. /
Theory Statement

Science of Design


Science of Design

Be relevant. Be valued. Be salient. Be different. Be meaningful. What does that solve for your brand? It means successfully cutting through the clutter and fostering an engaged following -- exactly what we set out to achieve when working with you.

Theory Value1
Theory Value2

Collaboration. A little thing we like to practice daily.

Theory Info1

A core team of three, aligned to a clear and inspiring vision, supported by challenger panels and backed by a network of experts.

Theory Info2

Experienced, dedicated teams, breaking projects down into smaller pieces to ensure the right things are worked on at the right time.

Theory Info3

Teams work collaboratively in short bursts against tightly defined objectives and outcomes, bringing the vision to life in every detail.

Our Experience

Cheerios Cc Client Logos Bw Cheerios
3M Logo 3M
Larabar Logo Larabar
Swissmiss Cc Client Logos Bw Swissmiss
Hunt's Logo Hunts
Dr. Dish Logo Dr Dish
Nature's Variety Cc Client Logos Bw Natures Variety
Annie's Cc Client Logos Bw Annies
Nature's Bakery Cc Client Logos Bw Natures Bakery
Betty Crocker Cc Client Logos Bw Betty Crocker
Anagram Logo Anagram
Icelandic Cc Client Logos Bw Icelandic
Abdallah Cc Client Logos Bw Abdallah
Supermats Cc Client Logos Bw Supermats
Sweet Valley Organics Logo Svo
Hunter's Reserve
Peruse Our Case Studies
So what do you say? Let's make something smart and beautiful together–and let's make your brand combust (in a good way, of course).
Theory Cta